War isn't what it used to be. Perhaps nowhere is this clearer than in Russia's ongoing struggle with the West for influence , which now seems to take place in the shadows as often as it does in plain view. With the dawn of the digital age, conflicts between great powers have spread from battlespace to cyberspace, something the Kremlin has embraced with open arms by honing its capabilities in hybrid warfare. The term "hybrid warfare" may be in vogue these days, but it has been in practice for centuries. The Napoleonic Wars, revolutions across the Americas and the Cold War all featured it in one way or another by combining conventional and unconventional tactics. But the recent evolution of technology and mass media has reinvented the concept, changing its very nature with the introduction of elements like trolls, bots and hacktivists.