Audio In this episode of the RANE Insights podcast series, RANE Chief Marketing Officer Greg Radner speaks to David Brown, the host of the Business Wars podcast , about his new book, " T he Art of Business Wars: Battle-Tested Lessons for Leaders and Entrepreneurs from History’s Greatest Rivalries ." You'll notice the title of Brown's book makes a reference to the Chinese military strategist Sun Tzu's historic novel, "The Art of War." This is because the world of business is often a matter of survival: One leader conquers another, offering better products, better marketing, more investment, or just plain more sales. And just like a commander must know the battlefield, a business leader must understand the dynamics of the market — that is, the competition, where it is coming from and how to beat it.