Beijing made interior development a key priority in 1999, when then-President Jiang Zemin launched the "Go West" initiative aimed at bringing China's far west into the national economy, though the underlying logic was already in place under Deng Xiaoping in the late 1980s and early 1990s. But "Go West" represents only one part of this process. The most crucial region to Beijing's efforts to restructure the economy is the area loosely termed Central China. But Central China's geography poses substantial challenges to effective economic integration and development. Inland China's Geographic Diversity The term Central China comes from Beijing's 2004 "Rise of Central China" plan and refers officially to six provinces: Hunan, Hubei, Shanxi, Anhui, Jiangxi and Henan. Geographically, these provinces' primary unifying feature is that they are located in between everything else: the coast, the Himalayas, the south and the northeast.