Anti-tourism protests — though generally limited in scale — are likely to persist and spread to new destinations, increasing the risk of sporadic disruptions, modest policy restrictions on tourism and occasional diplomatic tensions. Over the course of the 2025 Northern Hemisphere's summer months, cities worldwide have seen more protests by anti-tourism activist groups. For example, in July and early August, activists in Mexico City organized repeated demonstrations against overtourism and the impact of gentrification on the cost of living. In the first major protest on July 4, protesters marched in the popular tourist neighborhoods to demand legislation to regulate tourism and housing, vandalizing businesses and yelling at foreigners. The protest was the first such event in the capital of Mexico, a country that has gone to great lengths to attract tourism in recent decades and is now the second-most-visited in the western hemisphere after the United States.